NFL woos women shoppers

My friend sent me an awesome article from Fox Sports talking about the NFL's $10 million marketing effort to woo female fans to their new and improved site, www.nfl.com/women

Finally the league is paying attention to the fan base that makes up 44% of its fans!

There is talk of creating spa gift bags with natural brown sugar scrub, Mediterranean sea salts and goat's milk and honey lotion with team logos. Those bags come with team-spirited nail polish, such as black and yellow for Pittsburgh Steelers fans, see above.

As much as this is a step in the right direction, I hope they do not just slap the team logo on a crappy product and expect us to purchase it! My wish is for quality products we can be proud to wear and use!

I hope you're listening NFL......

Take action with the NFL....

I'm taking a break from detailing out the photo shoot outfits to tell you about an important event taking place this weekend.

Follow the link to this site, and join your favorite NFL team to help end breast cancer and create a world with less breast cancer and more birthdays. All you have to do is choose your NFL team and pledge to donate a dollar for each point they score.

Go teams and you! :)

Sara's Outfit

I had a reader contact me this weekend about the outfits that I styled and featured in my Pittsburgh Fashion Magazine article.

I can't believe I didn't think of this! I will detail out each outfit. Starting today with my friend Sara. :)

Her shirt from the Victoria's Secret PINK NFL collection. You can purchase it here. 

Her boyfriend jeans are from American Eagle, I just cuffed the 2 1/2 times if you're hoping to get the same look. :)

The belt is mine and vintage, but you can easily re-create the look with any silver belt you have. :)

The heels are Jessica Simpson from Macy's. They're on sale. :)

Now on to the accessories. :) The bracelet and is from Hometowne Sports in Station Square, the earrings are from NFLshop.com and the bag is from Sportzburgh in the airport, but I also saw one similar at Hometowne Sports.

Happy shopping! If you want any other pointers or help putting together an outfit, e-mail me. :)

Need help finding something?

I still receive so much traffic from my post about finding Ali's yellow dress from The Bachelor! As I mentioned in that post, I love projects like this! So I thought it would be a good time to remind you, that all you have to do is e-mail me the details of the item you saw/are looking for, and I'll do the rest!

So that is closet styling and fashion detective work, that I can add to my resume :)

athletichic.blog@gmail.com :)

Pittsburgh Fashion Magazine

I briefly mentioned my photo shoot with Pittsburgh Fashion Magazine on my blog, but now that the issue is out, it is time to talk to up!

Make sure you pick up the Fall 2010 issue of Pittsburgh Fashion Magazine to see the article on me and Athletichic.

Now I can share the pictures with you from the shoot that didn't make it into the issue.

Special shout out to my models and the awesome photographer, Michelle Russ.

Check out the rest of pictures....I had so much fun styling the outfits, and overseeing the shoot! It was a blast!

Welcome to Steelers Nation, Ephraim Polamalu

Troy announced via Twitter that he and his wife welcomed a new baby to their family at 5:01am yesterday morning.

In Ephraim's honor I decided to put together his first Steelrs outfit!

Baby by aireb204 on Polyvore.com

Also don't forget if you're looking for ways to spruce up your fall wardrobe I do closet styling sessions! :)

2010 Steelers look

aireb204 featuring vintage boots

In honor of the start of the season, I decided to put together the outfit that I will be sporting for most of the season. It looks so comfy and fall like. I can't wait!!! How about you? What new NFL items have you picked up for the season?

"Whatever It Takes: Steelers Fan Collections, Rituals, and Obsessions"

Remember back in July when I told you to submit your Steelers craziness to the "Whatever It Takes: Steelers Fan Collections, Rituals, and Obsessions" exhibit? Well I hope you did because I most likely snapped a picture of it on Friday night.

I had to split my time up Friday night, between Fashion Night Out and THE IMMACULATE RECEPTION. Such an Athletichic night.

First stop was the Miller Gallery @ Carnegie Mellon University to check out the exhibit. I was hesitant to share pictures with you because I don't want you to feel like you don't have to go now. For those reading this that are out of state, this for you. For those of you in PA, Go! Its free and literally breathtaking to see the collection of our fan's devotion. Friday night was an open reception sponsored by Iron City. Iron City and Steelers a match made in heaven.

Check out some of my favorite items...also be sure to go yourself. The exhibit is there until January 30th 2011.

How NFL teams got their nicknames

(Image courtesy of CNN)

This article popped up on my Gmail bar this morning, and I really enjoyed it, so I wanted to share with you. :)

I personally enjoyed the Steelers story. We have the most dedicated fans!

Pittsburgh Steelers

Pittsburgh's football team shared the same nickname as the city's baseball team, the Pirates, from 1933 to 1940.

Before the 1940 season, owner Art Rooney held a rename-the-team contest. A change couldn't hurt, as Pittsburgh had failed to post a winning season in its first seven years.

Joe Santoni, who worked in a mill for Pittsburgh Steel, was one of several fans who suggested Steelers. Santoni received a pair of season tickets, which he would renew every year until his death in 2003.

Happy NFL season to you and yours....

People often ask me why I do not discuss actual football games/stats on my blog. I usually just shake my head, no one wants to hear what I have to say. That's what my friends and family are for because they have no choice. :)

I was thinking this summer I would maybe take a different approach with my blog this season, and start to review games. I'm still undecided on that...

However, if I had to write a season preview it would sound a lot like this. I love this article for so many reasons, and I hope you do too. I was sold after the 4th paragraph!

Happy NFL season to you! :)

Spring 2011 Top 10 Women's Colors

Spring is in the air! Reports are coming in with the top trends, silhouettes and colors for the season. Here are the top 10 Pantone colors for spring 2011. Inspired by the colors of Africa, India, Peru and Turkey ( I was in Turkey this summer, I get the inspiration!) I feel like it was just yesterday I was telling you the Fall colors to start purchasing.

1 HONEYSUCKLE PANTONE 18-2120Percentage of designers who used this color: 15.56

2 REGATTA PANTONE 18-4039Percentage of designers who used this color: 14.81

3 CORAL ROSE PANTONE 16-1349 Percentage of designers who used this color: 14.07

4 BEESWAX PANTONE 14-0941
Percentage of designers who used this color: 13.33

5 PEAPOD PANTONE 14-6324
Percentage of designers who used this color: 10.37

6 BLUE CURACAO PANTONE 15-4825
Percentage of designers who used this color: 8.15

7 RUSSET PANTONE 18-1235
Percentage of designers who used this color: 7.41

8 SILVER PEONY PANTONE 12-1206
Percentage of designers who used this color: 6.67

9 LAVENDER PANTONE 15-3817
Percentage of designers who used this color: 5.19

10 SILVER CLOUD PANTONE 15-4502
Percentage of designers who used this color: 4.44

So which colors are you most excited to wear??

Spring 2011 Fashion Trend: Men at Work - Fashion and Design News and Trends - WWD.com

So remember in March when I told you about the Fall/Winter colors you should start buying.

Well its that time again! WWD is reporting strong Spring 2011 trends for men.

"The khaki pant and the chambray shirt emerged as the key staples from the trade show circuit this season. Exhibitors presented both categories in a variety of shades and cuts. The new chambray shirt steals from evening influences and vintage-inspired washes, while the updated chino is showcased in a modern, low-drop carrot shape and ultraskinny leg silhouettes, among others."--WWD

So now is the time to be thrifty guys! Go out there and scoop up some chambray shirts, hopefully you can find some on clearance. And be ahead of the game for next year!

Found this classic, chambray button down at the Gap.

Would I look silly wearing something like this to a PITT game this season?? OK, maybe. So instead I'll choose something from the below items. I'm thinnnnking I could pull off the gloves. :)

http://nikeprocombat2010.nikemedia.com/downloads.html#pitt

In all seriousness, how hot are these items. Can't wait to see them in person.

L.A. Anticounterfeit Sweep Brings 30 Arrests - Fashion and Retail Business News - WWD.com

So if I ever ran for public office and/or became a beauty queen my platform would be about finding ways to stop counterfeit goods.

Needless to say the title of this WWD article makes me very happy, L.A. Anticounterfeit Sweep Brings 30 Arrests.

"ICE said it seized counterfeit apparel, jewelry, leather goods, DVDs, CDs and fake iPhones worth an estimated $12 million if they had been genuine. Goods seized bore fake trademarks including Burberry, Louis Vuitton, Chanel, Hermès, Cartier, Nike, Ray-Ban, Kate Spade, Oakley and Dooney & Bourke. "--WWD

This article has funny timing, as I just received a phone call from a friend this morning asking me if the Gucci bag her friend gave her could be real because there is a real cardboard Gucci tag inside. Unless you're friends with a very generous person willing to spend a lot of $ on you, the bag is not real, I told her as nicely as possible.

I wanted to take this time to remind everyone of the site www.fakesareneverinfashion.com and you can also follow them on Twitter!

What are you waiting for?